Jeep Commercial Analysis

What comments can you make about the rhythm of this commercial?
The rhythm of this commercial is very up-beat and tense. At the beginning the rhythm starts slowly as does the beginning of the song. The rhythm of the video is made to match the rhythm of the song, as it makes the commercial more effective in displaying its message across to the readers. During the middle of the song the rhythm of both music and video gets very high paced, and makes the commercial seem for exciting. The method of their match cuts to combine with the music is very effective in displaying the commercial.

How does the editing manipulate the passage of time?
The editing of the commercial manipulates the passage of time due to the use of colours, particularly in the sky. Also, they show the Jeep in a variety of locations which would symbolize the passage of time. This is because a car cannot drive to two locations very quickly. There is also a wide range of colours and kinds of Jeeps, and this says how many people use the cars to make customers feel secure in purchasing this vehicle. With the colours, in the beginning the video is in a orange-tone which would symbolize sunset, and as it continues the colours begin to become blue, as in the middle of the day.

Are there any graphic matches and how are they used to enhance the commercial?
There are many graphic matches in the Jeep commercial, and these are used to enhance the commercial. A graphic match is when two shots are taken in the same place but of different things. An example of when this was used in the commercial, was when a shot was taken of someone driving a Jeep, and then another shot was taken in the same angle but of a different person driving it. This is used to enhance the commercial as it provides security to consumers that many people have purchased the car and it makes the vehicle seem very good and trustworthy. It also makes the commercial seem more up-beat which makes the commercial more interesting and exciting.