Examples of Editing

Jump Cut - Often used in interviews and documentaries where their is a lot of information but they need to cut out some.

Slow Motion/ Montage- Used in music clips breaks up narrative, to make more effective and have more rhythm.

White transition - Mystery shows, used to transition at different angles.

Still/ Though frame - More effect when they start rhythm

Form cut- Just like a match cut, takes the place of another picture

flash cuts- Music videos, cuts quickly between different shots. Makes more effect and to contribute to the rhythm and sound, dramatic.

Fast Motion/ time compression - Creates a time pacing, time lapse.

Tempo/ rhythm - match up editing to mix with music

freeze frame - freeze frame at end to make more dramatic (same as still frame).

Jeep Commercial Analysis

What comments can you make about the rhythm of this commercial?
The rhythm of this commercial is very up-beat and tense. At the beginning the rhythm starts slowly as does the beginning of the song. The rhythm of the video is made to match the rhythm of the song, as it makes the commercial more effective in displaying its message across to the readers. During the middle of the song the rhythm of both music and video gets very high paced, and makes the commercial seem for exciting. The method of their match cuts to combine with the music is very effective in displaying the commercial.

How does the editing manipulate the passage of time?
The editing of the commercial manipulates the passage of time due to the use of colours, particularly in the sky. Also, they show the Jeep in a variety of locations which would symbolize the passage of time. This is because a car cannot drive to two locations very quickly. There is also a wide range of colours and kinds of Jeeps, and this says how many people use the cars to make customers feel secure in purchasing this vehicle. With the colours, in the beginning the video is in a orange-tone which would symbolize sunset, and as it continues the colours begin to become blue, as in the middle of the day.

Are there any graphic matches and how are they used to enhance the commercial?
There are many graphic matches in the Jeep commercial, and these are used to enhance the commercial. A graphic match is when two shots are taken in the same place but of different things. An example of when this was used in the commercial, was when a shot was taken of someone driving a Jeep, and then another shot was taken in the same angle but of a different person driving it. This is used to enhance the commercial as it provides security to consumers that many people have purchased the car and it makes the vehicle seem very good and trustworthy. It also makes the commercial seem more up-beat which makes the commercial more interesting and exciting.

Horror Movie Recipe

Horror Recipe

Ingredients

Dark scenery

1 bloodthirsty murderer

body organs

mysterious house

big barren tree

ghosts/zombies

suspenseful music

blood

creepy clowns

howling sound effects

a six year old girl

a murdered teenager

private detective (father of girl)

kitchen knife

Method

1. Take your dark scenery and place it in the background of the scene, include the big barren tree in this.

2.Have your suspenseful house in front of the background, and make the 6 year old girl and detective/father

live their.

3. Play howling music in the background.

4. Have the six year old girl discover a murdered teenager covered in blood in a bathroom. Also have

suspenseful music playing in the background.

5.Make the private detective (father) be at work, and have the 6 year old girl call the father.

6. As the daughter is talking to the father, make zombies and clowns appear, and have them creepily

crawling towards the house.

7. Make the six year old girl take a kitchen knife and stab a clown. For extra effect, make sure organs pop

out from the clown.

8. Make the father rush home and discover a bloodthirsty murderer inside the house with the daughter.

Make sure blood is rushing all over her.

9. Make the father a detective and discover a knife on the floor.

10. Make him throw the knife towards the murderer. To make it extra creepy make sure the knife lands

right between the murderers eyes.

11. To make sure that the horror movie ends in a happy but creepy way, make the father and daughter

reunite and move to another house to live a perfectly normal life.

Picture Analysing

This picture seems to be set at some sort of factory. This is due to to the dark colours, work stations and working personnel. It also looks as though every man is working, and none is slacking off. From the perspective seen, you can only identify male personnel, and this could influence the fact that this is a very manly and old fashioned work station. This could be true, as most old fashioned factories are male-domineered as back then woman were not meant to work.

There could be a problem or dramatic situation happening at this factory as there is a large colossal and swarm of men at the rear end of the picture. You can also identify a man running toward the front holding a paper. This could make viewers believe that a problem has arisen in the work force.

Cinematogrpahy Notes

Basic Film Terminology
Shot > Edit > Scene

A Shot is any continuous piece of uninterrupted filming.

• Most shots last for no more than about 10 seconds
• The Camera or subjects may move during a shot, however the filming is uninterrupted.

An Edit is classified as any break in the film where one shot ends and the next shot begins.
The four most common types of edit are:

• Cuts
• Dissolves
• Fades
• Wipes (occasionally)

A Scene is a collection of shots, arranged through editing into a specific order. Scenes are commonly used to create a narrative.

• When reading film it is common to analyse individual scenes rather than specific shot.
• A scene with two characters having a conversation would likely consist of fewer shots than a fast paced car chase.

A Genre is a loose set of criteria for a category of composition; the term is often used to categorize literature sand speech but is also used for any other form of art or utterance.

Film Language
Elements used to elicit an emotional response in the audience.
Mise-En-Scene
Cinematography
Sound
Editing

Mise-En-Scene (French for Put-In-Scene)
This is the combination of all the visual element within the frame.
Style of Acting > Props > Setting > Lighting

Cinematography
Framing > Camera Position > Camera Movement > Focus > Perspective > Exposure > Speed

Editing
Graphic Relationships; Jump cut: shortens events; Match cut: Graphic matching of one
object visual element with another
Rhythm: beat of the film
Passing of time; rate at which the film operates Eg. 20 years in 1 hour

Sound
Music > Sound Effects > Dialogue

The "Action" Genre

Action films are a film genre where action sequences, such as fighting, stunts, car chases or explosions, take precedence over elements like characterization or complex plotting. The action typically involves individual efforts on the part of the hero, in contrast with most war films. The genre is closely linked with the thriller and adventure film genres.

Therefore the genre of "Action" can be defined by the following five major features:
- Fighting
- Stunts
- Car chases
- Explosions
- Fast, quick changing scenes (Makes the scene seem more exciting)

Animation Analysis Task- Factory

1. Animation Selection

The chosen animation is "Factory" by Miwa Matreyek to analyse and interpret for the Year 9 Creative Media Assignment.

Here's the Link: http://vimeo.com/5905934

2. Focus

a) In this animation you mainly see the repetitiveness of duties done in a typical factory. In the first section of this animation, you see one man, being repeated many times and entering the Factory. These men are all walking and acting in the same fashion. They constantly check their watch, and they are carrying with them a brief case. Some men are faster and taller than others, while some are short and slow. Throughout this animation you can identify some real life objects that have been combined in the clip, such as the giant spanner and the hand, which is used as a crane. This hand represents how some people are being overly used to work, which makes them the only workers. The whole film clip is in black and white, and the main concept the clip has used is repetitiveness. Also in another scene, a concentrated looking women is typing on a computer, but this is getting replayed over and over to create a stronger message. Another interesting method behind this clip is how at the beginning, the smoke is being dragged upwards to create the concept of steaming smoke. The subject matter of this animation is to demonstrate the repetitiveness of the world. This clip may also be trying to communicate the dullness of our lives when everything is about money.

b) The overall impression of the mood in this animation is drained and dull. This is due to the repetitiveness and the lack of colours throughout the clip. This makes the animation feel somehow very empty and lacking enthusiasm. This short film shows you how repetitive the world can be, and that concept makes you feel slightly depressed. This piece lacks colours and contrast, which is the main reason for the animations overall mood being drained and dull.

c) Some examples of visual language cues that were identified was when a human hand was being used as a crane and when the dark smoke and flying boats are floating past. The human hand is an example of visual language as it sends a strong message to the viewers about us working hard, and doing all the work. The second example uses visual language due to the fact that it is representing the darkness of the world, when the main concern is work and money. The main example of a section using sound cues is also when the dark smoke appears above the factory, as there are a combination of the strong noises of boats and the loud noises of the factory. This is powerful as it sets a dull and dark mood to the viewer. A lot of editing has been incorporated into this animation. This is evident throughout the whole clip, as the animation uses a combination of IStopMotion and Animation which includes editing to make possible. This is shown through the working hand as this image of the hand has been taken through IStopMotion, but has been edited into Animation.

3. Analysis

a) The effectiveness of the message in this animation is very effective throughout the use of repetitiveness, colour and sound. Mainly the repetitiveness is the reason for the message being effective, as it demonstrates the main problems in the world. The background and set pieces are though of as suitable for this animation, as it the repetitiveness of the people is set much stronger when the background is appropriate. The background is mostly of a typical factory, with plain old boxes and in one scene a computer. This computer is used by the repetitive smart looking women, who is somehow working. The editing in this film is outstanding, as the combination of IStopMotion and Animation is the most powerful method in this film clip. Without these two methods combined, the animation would become less realistic which would end up in the clip becoming ineffective. You can identify that the main fingerprint on this film by the directer is the quality of movement by the people and objects, the use of size in objects and mostly the uses of IStopMotion and Animation combined.

b) This animation is fully in black and white. This is the main reason to why the mood is dull, drained and repetitive. This emphasis the use of repetitiveness and makes the message of the whole clip much stronger. The quality of movement in the film is quite jumpy, as the use of repetitiveness leaves one slide being longer than others. This movement gives this short film an old feeling. This old feeling gives the clip a stronger mood of dull, as the two concepts go hand in hand. Also the movement is obviously repeated a numerous of times, which is the whole purpose of this film. The texture of this animation is definitely rough and simulated. Even though you cannot literally touch the objects, you can imagine this texture through the use of colour and line.

c) There are many sounds throughout the animation, "Factory", which are mainly the common noises of people working at a factory. This includes machines, boats, and the noise of people typing on a computer which is usually related to people working. The qualities of these noises are very realistic, which makes the outline of the animation very effective as it makes it seem more realistic. These sounds contribute to the "boringness" and "dullness" of the animation, as the sounds are also repeated. Also, there is always a sound throughout the clip, which is the noise of some sort of technology working, which makes the factory sound busy.

4. Interpretation

a) The interpretation of the the work is that by using the large amounts of repetitiveness, the black and white colour, and the roughness of the movement the animation is trying to communicate to us how repetitive life - and the world - can be. It is also trying to give the message that life is not always about working, and how dull the world can be when everything is about money.

b) By surveying mainly family members, It has been identified that most people think it is about people going to work, and working at a factory. My mother thought this but she did not have a clear idea on the main message of the film, but she had basic knowledge on what the animation was about. She also said that the clip was dull and grey. My grandfather didn't tell me a specific message of the film, but he could list out specific objects in the animation, and thought the film was about men going to work in a factory. He also gave details of specific scenes. My step father thought the animation was about industrialization of the country, and the people. He also thought it was about pollution of the world due to these major factories.

c) The intended audience for Matreyek's work is mainly for teenagers, aged 14-18. This animation could be intended for teenagers as it would inform them of the dullness of life at times. This could inspire children to make a difference in the world, and to try to break the chain of repetitiveness.

d) Visual language informs the interpretation as it gives a small, yet distinctive idea towards what the total message of the animation is about. With visual language throughout the whole clip, It was clear to identify whether the interpretation was correct or not. This meant by having knowledge of most visual language in this animation, the film was easier to interpret which gave the audience and interpreter a better understanding.

e) Matreyek has used sound with the animation images to create meaning by using appropriate noises which suit the selected scene. Matreyek has also chosen sounds which suit with the overall mood of the animation, which is drained and dull. The creator chose factory noises such as machines working and people working. This corroborates with the animation images as the animation is also about people working and machines working. All together the sound and animation images combined create a stronger and more effective meaning.